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Who We Are

It’s no secret that experienced professionals 45+ often have to stare down ageist stereotypes in the workplace. This offends us.

We are a team of 45+ professionals with backgrounds across recruitment, HR, PR, tech and research who came together because we share a passion to revolutionise the workplace.

We understand that many companies are on board with the whole diversity and inclusion thing, but age diversity is often overlooked. One thing we know for sure is everyone is getting older so we need to fix this problem now for current and future generations. Research shows that like gender diversity, companies with age diversity are also more innovative and successful. Companies with a diverse workforce aren’t just better places to work, they work better.

This is why we are waging a War on Wasted Talent and promoting the great advantages of inter-generational collaboration through our new online recruitment platform. We are focused on helping experienced professionals who want to see their skills and experience valued and put to good use. In a world where the average age of a successful startup founder is 45 and the employment participation for 55 to 65+ is accelerating, we think it’s time to dump all those old stereotypes about winding down and losing interest.

We are currently building our innovative, new platform that will turn recruitment on its head and we are keen to hear from you.

Click here to have a say.

Why We Exist

Mainstream recruitment practices of both employers and agencies are not working for experienced professionals 45+ who still have plenty to offer.  A CV alone doesn’t cut it, nor do job ads for that matter.  We’re changing how this works.

What We Do

We help experienced professionals create online profiles that stand out to employers who have made a conscious decision to partner with us and really deliver on their diversity agendas.  We provide resources and interactive templates that help individuals clarify and highlight their transferable skills, career values and work preferences. We assess those profiles by applying our unique employability score and then provide support in improving that score to significantly increase the chances of finding work.  

For employers, we provide an easily searchable database of experienced professionals who can be contacted directly through our member-only platform. No ads, no applications. Just a great opportunity to start a conversation and potentially find your perfect match. 

Bambi Price

Dr Janine Pickering

Dr Barbara Cosson

Fulvio Inserra